Foundland collectief


Foundland is a young multi-disciplinary art and design practice based in Amsterdam. With backgrounds in graphic design, art and writing Foundland’s approach focuses on research based, critical responses to current issues.

Foundland is a non-profit organization focusing on critical analysis of topics related to political and place branding and the way recent trends in these fields affect citizens in the Netherlands. Foundland considers the public domain of conventional media such as advertising, printed matter, the internet as well as art spaces as locations for our research and visual output.

Ghalia Elsrakbi (Damascus, SYR) Ghalia completed a BA in Graphic Design at Artez Kunstakademie, Arnhem, followed by a Masters n Design at the Sandberg Institute. In 2009, she followed a research post graduate at Jan van Eyck Academie in Maastricht.

Lauren Alexander (Cape Town, ZA) Lauren completed a BFA in Graphic Design at the University of Stellenbosch, South Africa (2005). After shortly working in advertising, she left South Africa to pursue a Masters (design) at the Sandberg Institute in Amsterdam, and thereafter an MFA at the Dutch Art Institute Arnhem (2011).

Dirk Vis (Olland, NL) Dirk completed a BA at the Rietveld Academie, Amsterdam, at the Image and Language department followed by a Masters in Design at the Sandberg Institute. He currently teaches design at the KABK in Den Haag, and works as freelance artist and writer. 

The X Factor in Cologne

For the 3rd project of Noordkaaps European tour, Foundland shows one of their recent projects, the X-Factor, during the exhibition at Jack in the Box (3/ 5 February 2012). The X-Factor. Television Persona. Populist politician or reality TV star?

Cover and visual essay published in December 2010 issue of Open Cahier on art and the public domain. For the December 2010 issue of Open magazine, Cahier on art and the public domain, Founland chose to develop a series of visuals which investigates the connection between reality TV and populism in an international context. Foundland presented a speculative set of power playing cards as visual investigation. The idea of combining playing cards, political branding imagery and that of reality TV, refers to the fleeting way in which strategies are ‘played’ to momentarily win public popularity.


NKTaxi/It Never Happened

In 2014, their Dis-orientation poster series was included in NKTaxi/It Never Happened.


Ace of Spades rules without consensus and on his own terms. Playing cards designed by Foundland, 2010

» http://foundland.info/

Programma: Prix de Rome 2015, NK TAXI, It Never Happened , Closing Part - Dordrecht, Noordkaap in Cologne en Eigenaardig jongerenproject The Voice of Dordrecht.